CP Global
Based in San Diego with locations across the world, CP Global is a group of 9 brands involved in the recycling industry
Since 2014, I have developed, designed, and executed advertising artwork, marketing pieces, trade show materials, web sites, landing pages, and brochures for CP Global and its divisions.
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Marketing Material Design
Design for maximum reach
Description: I designed artwork and layout for a wide range of printed and digital informational resources for leads and customers of CP Group. These materials include case studies, comapny brochures, equipment brochures, product catalogs, and system posters.
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Advanced MRF Company Catalog
Project Summary: Advanced MRF is the controls, automation, and data aquisition division of CP Group. I developed this catalog to reflect their latest products and services.
Click image to view PDF
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CP Group Case Study – Marketing Brochure
Project Summary: CP Group had recently completed a retrofit of a large system for a high-profile customer. I developed this case study to show how CP Group went about the retrofit, and to highlight the benefits to the customer.
Click image to view PDF
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Poster Rendering of Completed System
Project Summary: CP Group occasionally provides marketing posters that include equipment descriptions for the customer’s completed system. I developed this poster for a high-profile customer for their marketing purposes.
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Advertising Design
Various Advertising
Description: I have designed art for over 6 distinctive marketing campaigns for CP Global companies CP Group and MSS, Inc, as well as other divisions. Below is a selection of the most recent materials I’ve made.
MSS, Inc, digital advertising campaign
Project Summary: FiberMax is a cutting edge machine that solves a critical problem for material recovery facility operators: capturing more paper than humans can possibly pick on the QC sort line. Messaging reflects this key benefit.
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MSS, Inc, print advertising campaign
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CP Group digital advertising campaign
Photo taken by me. Artwork designed with InDesign and Photoshop
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CP Group print advertising campaign
Project Summary: Branding campaign showcasing the various competencies of CP Group. The photo selected for this ad is the largest facility of its kind in North America.
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CP Group Brochures and Fliers
Project Summary: Example of one of the many brochures I created for CP Group’s disc campaign, explaining the disc machinery and how it works. Thin lines and clean design are in keeping with CP Group’s brand guidelines.
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Tradeshow Display Design
CP Group Tradeshows
Description: I have designed artwork for over 50 tradeshows for CP Group and MSS, Inc.
Project Summary: I helped develop a VR demo showcasing computer renderings of our systems with the HTC Vive. Below is the accompanying signage.
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Project Summary: 10′ x 8′ banner developed for CP Group. Designed to be a visual showcase of system and equipment capabilities.
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Project Summary: 10′ x 8′ banner developed for MSS to highlight plastic sorting technology and applications.
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Project Summary: Large display for back wall of booth in Guadalajara, Mexico. Messaging caters to the Mexican market, showing equipment specific to needs of many municipalities in that country.
Front-end Web Design
MSS, Inc. website redesign
Description: Website redesigned from the ground up for MSS, the high-tech optical sorting division of CP Group/CP Global.
Project Summary: I redesigned the MSS website to optimize SEO and UX for mobile. MSS a company that manufactures high-tech optical sorting units for the recycling industry. To evoke a sleek, futuristic feel, I went for a dark theme and high-contrast yellow accents, as well as statement images that highlight the equipment.
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CP Global Website
Description: Hub providing info and resources for customers, partners, and potential employees
Project Summary: After rebranding IMS Group to CP Global, the company wanted a clean, fresh landing page that could serve as a hub for all subsidiary companies. The web page I designed focuses on clean aesthetics and liberal use of white space to convey the sustainable initiatives of this recycling-industry company.
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CP Group website redesign
Description: Website developed for CP Group, the flagship manufacturing company under CP Global.
Project Summary: CP Group has been in existence for several years, but this is the first website dedicated to and branded for CP Group. I developed this site from the ground up, focusing on UX that provides users with easily navigated menus that require minimal clicks to find what they are looking for. In keeping with CP Global branding, large statement images are used to simultaneously show off the company’s equipment, and also to convey what the company does.
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Various Landing Pages
Project Description: I regularly develop landing pages as part of CP Global’s integrated marketing campaigns. I utilize CP photos and adhere to house branding guidelines in order to maximize clarity and recognition for the user. Selected URLs below.
Links:
CP Global
www.cpglobalcompanies.com
MSS, Inc.
http://mssoptical.com
CP Group
www.cpgrp.com
CPScreen
www.cpmfg.com/cpscreen
FiberMax – MSS
www.mssoptical.com/fibermax
Handy Metal Mart
www.handymetalmart.com/sdmetal
IMS Electronics Services
www.imselectronics.com/columbus.residential
McMRF™ – CP Group
www.cpgrp.com/mcmrf
MSS CIRRUS
www.mssoptical.com/cirrus
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